Questions tagged [ecommerce]

eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. This is a generic tag for all ecommerce systems. Frameworks that facilitate development of such systems like magento, nopcommerce have their own tags as well.

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Google Analytics payment gateway referrals whack-a-mole

My employer uses third-party payment gateways to process debit and credit card payments on our website. Until recently, including these in GA's Referral Exclusion list has been adequate to make sure ...
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1answer
164 views

How does ecommerce tracking work for multiple currencies

I have a client based in the UK which sells from one website to multiple countries. I am setting up standard ecommerce tracking through GTM and wondering, if someone pays in USD, will GA recognise ...
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179 views

Funnel visualisation vs Reverse goal path

I manage an e-commerce and I created 10 different goals on Google Analytics - all of them with "destination" that "equals to" the URL of purchase completed. Also I created for all the goals, the ...
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666 views

In Google Analytics e-commerce data, should the product price include tax?

Should the product price include tax in Google Analytics e-commerce data? Is that tax then tracked separately?
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57 views

Google Analytics - Comparing transactions vs page metrics

Is it possible to compare ecommerce transactions (eg product performance) vs page metrics, like average amount of time on page, page views, pages per session, etc? I'm trying to find out things like ...
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33 views

XCart 4 coupon code for free shipping AND free item (100% discount)

I am running XCart 4 Classic. We need to set up a coupon code that will allow for Free Shipping + 100% off (free product). An additional requirement is that this will apply to certain products but I ...
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42 views

Only half the revenue data gets logged in Google Analytics ecommerce

I am sending the following data to Google Analytics to register ecommerce transactions: First of all transaction data: 'form_params' => [ 'v' => $gaVersion, '...
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127 views

Microdata markup for product with multiple variants on the same page

Currently we have microdata on ecommerce product page, for things like description, price and other item level data. However, we'd like to also markup the individual variants. Specifically, we sell ...
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408 views

Why should I track 'list' parameter on product detail page with Google Analytics enhanced eCommerce?

Regarding to this document I can send the Product Action List with detail or click. The list or collection from which a product action occurred. This is an additional parameter that can be sent ...
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673 views

Import Analytics goals and Ecommerce transactions directly into AdWords account

I have a Magento-ecommerce site. Recently I migrated to Universal Analytics from Google Analytics. In Uiversal Analytics, I have tracked transaction data. It's tracking fine. I have linked Analytics ...
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1answer
350 views

Long pages or accordion for content?

I'm looking at how best to display content for my website. I plan to have a large number of pages of products, which will contain a large amount of information (ideally, the amount of information on ...
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57 views

How can I create enough content on an e-commerce site to qualify for Google AdSense?

I have an e-commerce site that is basically a catalogue of products. The only pages that have a lot of text are the privacy policy and terms and condition; the rest have images of products with their ...
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101 views

How to add Schema.org structured data on product pricing page?

We have two pages on our website: Product Page https://www.zigwheels.com/newbikes/Royal-Enfield/Classic-350 Product Price Page https://www.zigwheels.com/newbikes/Royal-Enfield/Classic-350/on-road-...
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21 views

“ItemAvailability” value for factory direct (non stocking distribution) items?

Anyone know the best way to communicate ItemAvailability in cases where the item cannot be stocked, but the item is available direct from the manufacturer/factory? In other words, sometime a ...
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25 views

Can a site with Google ads also link to a commercial site?

Can a blog with original content and Google ads also link to a commercial site which sells stuff?
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23 views

Hikashop USPS Shipping plugin does not seem to be computing shipping rates correctly

I have a near fatal issue where I can not get the USPS (United States Postal Service) Plugin written for Hikashop to return the proper USPS Postal Rates. According to the developers it "should be ...
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44 views

Are the list of products being purchased required for the Google Analytics enhanced eCommerce checkout step?

I want to push checkout step data dynamically to GA Enhanced Ecommerce (after each AJAX step progression), but I don't currently have access to the array of products in the cart. I have the step push ...
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69 views

SAQ A-EP - what do the initials stand for?

When it comes to delegating PCI compliance to payment service providers, there are two types of integrations: SAQ A and SAQ A-EP. SAQ means Self-Assessment Questionnaire. But I can't figure out what "...
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314 views

Adding a price range instead of a single price to a product with Open Graph

The Facebook Open Graph prescribes that price of products can be specified this way: <head prefix="og: http://ogp.me/ns# product: http://ogp.me/ns/product#"> ... <meta property="og:...
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55 views

Google Analytics custom product definitions: dimensions or metrics?

I would like to track Custom products Definitions with Enhanced Ecommerce tracking in Google Analytics. I have created some Custom Dimensions for my products: Product Discount (%): % discount of ...
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183 views

How to hide affiliate transaction price in Google Analytics Ecommerce tracking JS source code?

I have an affiliate business that serves deals to users. After a deal is clicked, user is redirected to the vendor website where he can complete the transaction. As I also have some revenue from the ...
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63 views

Adding keywords to google shopping feed with the product_type attribute

Most of our products are of Irish origin, which is important for our customers who often use the keywords Irish or Ireland in their searches. Many of our products do not have Ireland or Irish in ...
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77 views

Cannot upload a new theme to CS-Cart either via web upload or SCP

A weird title for a weird problem... I have an updated Arch Linux server running php 7.0.2 and mariaDB. The webserver is the beloved nginx 1.8.0-2. I've installed CS-Cart 4.3.5 Ultimate (without a ...
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135 views

Is SKU price in Google Analytics E-Commerce with or without VAT?

In ECommerce docu it says just price. And I want to know if it should be the full price with VAT inclusive or the netto price. Or does it not matter and it just depends on how our BI wants the data?
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85 views

Can being a Google 'Trusted Store' increase organic search engine rank? Or, not being one decrease rank?

For an e-commerce website, I'm wondering if being a Google Trusted Store or not affects search engine ranking. From this article
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23 views

Date/time option values for Ecommerce steps

I'd like to track "pickup date/time" as part of a checkout process in order to report on popular days/times. I'm currently looking at doing so via a "step option" as part of Enhanced Ecommerce, but I'...
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1answer
44 views

Prevent duplicate content penalties when products in e-commerce website are parsed from another website

I have a website that sells some goods. The problem is that this products are parsed from another website. I parsed name, model, and all technical characteristics. I have more than 2 thousand parsed ...
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16 views

URL structure: expanding an international existing website with an E-commerce

Picture the following existing international website: https://www.example.com/ https://www.example.be/ https://www.example.be/fr https://www.example.be/nl https://www.example.be/de https://www....
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17 views

Redirecting home page to a subdomain, but keeping root domain for blog and ecommerce

This is a fairly unique situation, hence my question here. My client has an ecommerce business that includes both retail and wholesale customers. We recently changed her retail side over to Shopify ...
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14 views

Very expensive product, I want to offer one online payment and one offline

We are building an e-commerce which sells hearing aids, and in my country (Brazil) they are very expensive (almost the price of a car). If a Hearing Aid costs USD 10.000, people here in Brazil have ...
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37 views

Google Analytics Ecommerce doesn't track Social media referrals

I have GA set up with external payment gateway. The cross-domain linker properly tracks both website and the payment gateway. Ecommerce tracks all referrals correctly (direct, organic, newsletters etc....
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30 views

Wordpress with Ecommerce Software on Subdomain

I've just finished building a wordpress site for the company I work for. The original plan was to build out the store with woocommerce. However we have over 11,000 products and orders need to work ...
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47 views

Sitemap confusion on Google Console: One website accessible by two URLs

I am a novice when it comes to websites, the language and technical side. Excuse if this sounds elementary. If you have one website accessible by two URLs, do I need to add a sitemap for each one? ...
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142 views

eCommerce Conversions Over Attributed to Direct Traffic

In Google Analytics, I have about 32% of all transactions attributed to Direct traffic. However, direct traffic only drives about 15% of visits. Even more puzzling, the ecommerce platform's own ...
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37 views

Allowing users to purchase multiple products at a time using Google checkout

Customers currently can't purchase more than 1 product at a time with Google Checkout. For example, a customer wants to purchase 5 of the same product; the quantity will pass to Google Checkout page, ...
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1answer
75 views

Should I give preferential treatment to proxy users on my ecommerce site?

I am setting up an ecommerce site that caters to a worldwide audience. I would imagine that visitors would come from everywhere, and for whatever reasons, some would be connecting through proxy ...