Questions tagged [cpc-ads]

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How search impression share is calculated in Google Adword?

As per Google Adword, Search Impression share is the impressions that you’ve received on the Search Network, divided by the estimated number of impressions that you were eligible to receive. I want ...
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Goals in Bing Ads are not exactly sourced from running Bing Ads? Could it be from running Google Ads?

I have been running Google ads for a few months now where I track the conversion goals using tags. Now, I'm experimenting with Bing Ads and I have enabled tagging + conversion goals. I have got a ...
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Is Bidvertiser bad for SEO?

I read on several blogs that Bidvertiser uses blackhat SEO, which might let websites, that use it, to be penalised or even banned, while others are in favour of using it, or even recommending doing so....