Questions tagged [conversions]

A conversion is a website visitor that is "converted" into taking a desired action on the website, such as filling out a form or making a purchase. For converting data between data formats, use the [file-conversions] tag instead.

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1answer
88 views

What motivates users to click on "About Us" versus "Home" after landing on a blog page

My site is a small niche site, primarily using informative blogs to attract readers. Some users click on "Contact Us" from the footer. Others click on "About us" or "Home&...
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1answer
18 views

For goal funnels in Google Analytics with a destination URL, does the first step have to occur before the destination step?

Setup: I want to make a simple goal funnel where I want my website's landing page to be the required first step and I want page X to be the destination URL. I want to measure how many people visit the ...
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273 views

Conversion Actions tab showing 'unverified' status

I have implemented the phone call conversion tracking code for my real estate website, as follows. As instructed in Google ads guidelines, I have added the below code in <head></head> ...
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1answer
20 views

How to see individual events in GA4 reporting (or universal if I can't do it in ga4)

I have a conversion event in GA4 called "outgoing clicks" to track outgoing clicks. By clicking on "engagement->conversions" I can see that the event is working and I can group ...
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21 views

Can I create a Google Analytics destination URL goal funnel that measures if page X is visited before page Y with any amount of intermediary pages?

I only care if the user visits page X before page Y. I do not care if their path looks like page X -> page Z -> page W -> page Y or page X-> page Y. Both are considered conversions for me. ...
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31 views

Can you track an event in Google Analytics when the phone call is made, as opposed to just when the user clicks on the number?

Here is how the flow on the website works: There is a button called "show phone number" Click the button and the phone number reveals "0850 XXX XXX" Click the number and if you ...
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1answer
38 views

How can you determine organic search engine keywords that result in conversions?

When using paid search, Google reports the keywords searched in the query-string so a webmaster can identify the ROI for individual keyword. For unpaid organic search is there any way to correlate the ...
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1answer
1k views

Google Analytics double count conversions when there are two goal paths to the same final destination

I'm in charge of a website that puts people in touch with financial experts according to your need. You explain what kind of questions you have, specify some criteria and the algorithm proposes you 3 ...
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2answers
302 views

Custom URLs for Facebook Ads not Showing Conversions in Google Analytics?

I am using Facebook's dynamic url parameters in our paid ads and all metrics are showing except for conversion data (transaction/revenue) in Google Analytics. All the UTMs have validated and all ...
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1answer
619 views

Double counting sessions in GA?

I am seeing a weird thing in my GA data, where the referral traffic conversions are in multiples of 3! And in some of the referral sites, the user numbers are exactly the same as sessions. Not sure if ...
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3answers
80 views

How can I determine if my site speed is affecting my conversions?

I need to convince my team that our load times are way too high. Load times for the /cart is around 10 seconds and load times for individual pages are around 6 seconds. I've seen all the studies about ...
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59 views

How can i create conversion rate dashboard report for product pages with one type of information?

I am trying to get a dashboard reporting on product pages with certain type of information (Example: Product with youtube video vs product without youtube video). So i have create a datalayer and ...
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1answer
37 views

Is it possible to track conversions if user converts on a different page than the ad?

In google adwords, my client's conversion goal is contact form submission. They're running ads on different pages of the website. Is it possible to track the conversion if the site user takes a path ...
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2answers
338 views

Can I test Google adwords conversion tracking on my local environment site?

First time setting up google conversion tracking for my client's custom form. I'm working locally on my localhost. I created a new conversion goal, configured custom tracking event, linked through ...
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1answer
4k views

Events are being tracked but no corresponding Goals (Goal conversions are equals zero)

I have a website with universal analytics in the head section and recently I setup Google tag manager to check if I would be able to resolve the issue with no success. My Tracking code looks like (...
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3answers
79 views

How does Google analytics consider an organic session that pays after 3 hours?

I am wondering how Google considers traffic in the described situation: A user visits the site through organic search, visits a product and leaves the page opened for more than 30 mins so that the ...
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1answer
26 views

Goal isn't triggered when visitors come to the homepage from inner page. Why?

Here's the situation. On the homepage, there's a CTA that has a goal on it in Analytics. I have a blog for my website. Lots of links inside the blog to the homepage. Lots of visits on the blog ...
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559 views

Uploading offline conversion data to AdWords via API is successful but not appearing in the stats

I've been trying to upload offline conversions from clicks for quite a while now. First I tried manual uploads from a CSV. I made sure that the click associated with the gclid was at least a day apart ...
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1answer
250 views

Require all steps in Google Analytics goals funnel?

I've a funnel with 3 steps. Currently seeing some conversions "missing" step 2 and GA still records it as conversion. Is there a way to require a user to pass through all steps before GA considers it ...
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1answer
101 views

Sitewide A/B or Sanity Test

We are switching to a new Wordpress template and need some help. We will monitor if the test version improves the sites performance (CTR, Revenue) Technically we will: Split A Records by 50% for ...
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1answer
72 views

Google Tag Manager Form Trigger

I have Google Tag Manager installed on all pages. I want a specific tag to fire when the user fills out a form on mysite.example/chanell1-theme The trigger I have set up now is: Choose Event: Form ...
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1answer
221 views

Does pausing an AdWords campaign and splitting it into two new campaigns cause problems?

I have been using AdWords for one year. It was going smoothly and we were receiving good result from AdWords. Two months ago we rearranged the AdWords for better optimization by pausing the ...
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1answer
96 views

Tracking where users originally arrived from, across two Google Analytics properties?

I have a marketing site (site A), and an application site (site B). The sole purpose of site A is to encourage users to register on site B, via various marketing content. The sites run different ...
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1answer
61 views

Real value of Google Ads app conversion rates

We are facing a doubt when reading the technical details of the products and steps needed for publicizing our app and then measuring the app conversion rate as an effect of the paid campaigns. We are ...
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1answer
96 views

Facebook pixel/Google Adwords conversion tracking setup when running multiple types of ad for the same landing page

Let's say I have a page test.com/page which I'm running ads for. I'm using both Google Adwords and Facebook Ads. In order to track Adwords conversion, I need to call the below function every time ...
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1answer
13 views

Move Analytics history from a property into a view?

I have three subdomains on my site, and three separate Analytics properties for them. I now realise that they should all be in the same property, with a separate view for each subdomain, so that I ...
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1answer
29 views

Calculate conversion percentage in Google Analytics based only on visitors to the page with the conversion action

I have promo website for an app. There is an "Install now" button on the index page, and other pages (such as "tutorial", "private policy", "faq") don't contain the button. So I set event tracking ...
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3answers
132 views

Do AdWords conversions only track AdWords visitors?

I have set up an AdWords conversion and put the conversion tracking JS code on a test page. However, I don't see any conversions tracked when I visit it. Does the AdWords conversion tracking only ...
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2answers
85 views

What are some software products and tools to use in order to increase user-conversion? [closed]

What are some ways other than in-person tests that webmasters can do to try to increase user conversion and participation?
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54 views

Is there any threshold page load time to get spike in the conversion?

I was reading an article here where I found very interesting correlation of conversion rate and page load time. I can't get 2 things here: Why graph is almost flat from 5 seconds to 11 seconds page ...
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51 views

Proxy Sale - Affiliate Fraud on Thank You page

I have implemented CPS affiliate sale tracking pixels on thank you page using GTM and tracking sales through GA. When I checked conversion path in GA, I suspect there might be proxy sales happening ...
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1answer
898 views

Goal Funnel Conversion - Avg for view

In Google Analytics, while visualizing the goal funnel - what is the no. that is under the header "Avg for view"? Is it the goal conversion rate from the first required step of the funnel? ...
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1answer
479 views

How to detect conversions in a configuration with a simple Paypal Buy button?

I have a simple flow with a Paypal button: Website example.com ===> Paypal interface ===> Payment success page [simple Paypal BUY button] example....
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2answers
76 views

Find which /?src=<affiliate> is reponsible for goal conversions

I would like to know which source / affiliate link are responsible for a goal conversion. In Google Analytics, I tried Conversions > Goals > Reverse goal path. But unfortunately, all I see is that ...
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1answer
19 views

How to attribute goal conversions to a user landing on the site from a Twitter link

I have a client who posts links to their ecommerce site on their twitter profile throughout the week. users click those links that takes them to the ecommerce site, and they will purchase a product. I ...
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1answer
72 views

Does Facebook ad's bid price depend on conversion rate?

If we don't want to use the conversion event code provided by Facebook Pixel, it definitely won't track the conversions. But could not using it potentially result in higher ad costs (mainly bids) for ...
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0answers
24 views

Connecting different goal types to see correlations in Google Analytics

I am looking for a way to connect asset download goals early in the buying cycle with signups at the end of the cycle. My website has complex buying cycle that happens over the course of months, for ...
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1answer
50 views

Conversion Rate Calculation - Industry Standard

This may come as an overly simplistic question. We are trying to calculate the total conversion rate for all of our forms. We have setup event tracking in GA and we are pretty confident in the counts ...
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1answer
500 views

Google Analytics session timeout affecting landing page and conversions

I've run into an interesting scenario in Google Analytics that I was able to discover using the User Explorer report. This user came to a page and then let it sit for an hour which caused the Google ...
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1answer
400 views

How to get GA goals by a utm campaign?

Is it possible to see all completed goals on Google Analytics by a particular utm campaign?
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1answer
162 views

Google Analytics for LikeShop Goal Funnel

I'm using Dash Hudson's LikeShop feature for users to shop products in Instagram posts. When A user clicks an Instagram post in LikeShop, they are redirected to the E-comm website page of that product,...
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0answers
57 views

Google Analytics - Comparing transactions vs page metrics

Is it possible to compare ecommerce transactions (eg product performance) vs page metrics, like average amount of time on page, page views, pages per session, etc? I'm trying to find out things like ...
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1answer
35 views

Reporting on number of unique users that converted across any of their sessions

I'd like to create a custom report that looks something like this: Country | Unique users | Likelihood of conversion | Average conversions London | 1000 | 9% ...
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0answers
52 views

Unexplained spike in Affiliate conversions

I've been seeing a massive conversion spike in affiliate sales (Pepperjam single advertiser). But no change in traffic. I'll show three months below, but I could just as easily go back years and the ...
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1answer
125 views

Why do we need to setup additional conversion tracking code in AdWords if we already trigger conversions in GA code?

A client is using ga('ecommerce: calls throughout their codebase. Conversions show up in Google Analytics under Conversions » Ecommerce, and revenue amounts show up correctly wherever there is a ...
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0answers
118 views

Custom Dimensions with Goal Conversation Rate

I have following flow for one of my booking module. Select Store -> Fill Appointment Form -> Appointment Confirmation I have created Goals for this which is working perfectly. Here I want report ...
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1answer
1k views

Google Analytics event based goal conversion rate

I use Google Universal Analytics and track many events on my website. I have defined an event based goal, based on the 'user signed in' event. When looking at the reports, I figured that the goal ...
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1answer
334 views

AdWords "impression assisted conversions" - must the last click have been on an ad to count?

AdWords has an "Impr. assisted conv." column which you can add to reports. For this metric, does an ad/keyword/etc. get credit as assisting in a conversion due to having been seen by the user ...
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2answers
562 views

AdWords conversion tracking deduplication by order ID

If someone refreshes the order confirmation page for an order, we don't want the conversion to get counted twice. Based on http://www.channeladvisor.com/webinars/slides/2012-Introducing-Google-...
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1answer
345 views

Indirect conversions from Adwords

We recently ran a Google Adwords, Shopping and Re-Marketting campaign and got zero conversions from them but our sales for that period were up. We had 34,408 impressions 350 clicks but 0 conversions. ...