Questions tagged [branding]

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1answer
21 views

Social media icons on website

Possibly an already answered question, but I'm having doubts with regards to properly adding social media icons to a website. I work for a company and at the bottom of our website there are social ...
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0answers
13 views

Can I acquire and redirect a competitor's .com brand name domain to our own site if its available? [duplicate]

Example Scenario: A close competitor has their own website: example.co.uk but has not registered example.com, so example.com if freely available. Put aside any ambitions of 'easy' / blackhat SEO ...
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1answer
96 views

Getting Gravatar to appear in email Inbox

I have created a Gravatar for my email address for my business website through the Gravatar Website (gravatar.com). I have done some reading and understand that this gravatar should appear in peoples ...
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0answers
15 views

SAAS Based URL Mapping with Branding [duplicate]

We have a SAAS based product with big vision & currently we are rebranding our product model. Is it the best SEO practice if i am going to use my Brand Name in my URL's of the main pages? Eg: ...
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1answer
84 views

For a personal domain name better user lastname.com or firstname.lastname.com? [closed]

my name is Pierre Aribaut (Aribaut is the last name), i own aribaut.com but i didn't really use it yet, as i used to use my nickname as domain name. I'm thinking of using this domain name instead of ...
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1answer
53 views

Prevent my AdWords ads from showing on queries for my brand

I have noticed that when Google searching for a site like "nike" a google ad shows up for their website. Most people looking for the website will understandably click on the advert as it's the first ...
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2answers
760 views

Should the brand name appear in each tag title even if it repeats keywords or dilutes from the targeted keyword phrase?

I found in other question that the brand name repeated in every tag title doesn't add any value for SEO. But I'd like to include the brand name in tag title to give strength to the name of the company ...
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0answers
49 views

How do I get email clients other than Gmail to show my company avatar beside my emails in inboxes?

I have noticed in my inbox that a number of companies have their avatar/logo displayed next to their address/message snippet. This is true in a number of email clients that I have used - Gmail, ...
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1answer
57 views

.company vs. .com domain - should I use domain forwarding?

I bought an online shop that came with a short but not brand-specific .company domain, but I would prefer to use a brand-specific .com domain. I was told that I cannot change it unless I'm willing to ...
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3answers
171 views

How to show more results for our brand name when searched for in Google?

The question, TL;DR: SERP is filled with a lot of comparison and review websites. How do I show my own subdomains, Twitter feed, and Wikipedia entry when a user searches for my "brand"? Slightly ...
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1answer
74 views

Multiple domains/subdomains for subsidiaries and umbrella company presence?

Here is the scenario: We have our main company that provides training and have decided to expand that into 3 other subsidiaries providing training for different areas of the same industry. Further to ...
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1answer
993 views

“Brand® product” or “Brand product” in title?

We have always used Brand® product in the title element (because this is what it is). People of course search for Brand product and not Brand® product. I am in doubt. We are being advised to remove ...
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1answer
37 views

What are protentional downfalls of using profanity in my domain and site branding?

I am wanting to use profanity in a domain name and site branding but I was wondering if it could present any unexpected issues for me. Turning on SafeSearch I noticed it still returned results with ...
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0answers
19 views

Dilemma: Structure of Similar Websites [closed]

I have created music and movies knowledge sites for use locally in my country (think of Genius and IMDb). Both were built differently (by different people) and do not share anything. But I am in a ...
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2answers
52 views

a short neologism or a more familiar name, but longer: which is the best for ranking?

I have to choose a domain name for my website among several possible options, and specifically I'm undecided between two of them, which can be identified as belonging to 2 different categories (let's ...
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1answer
75 views

Brand name as keyword for a brand.com site. How to make it appear in search?

I am working on a website for a client, and even though the site ranks extremely well for various different keywords (which is good), if I search for the site's name the homepage does not appear even ...
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2answers
86 views

Generic or brandable name for blog

This question looked like a duplicate, but it's actually talking about domains in general which may include company domains. My question is about blog domains. And all the answers in that question ...
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1answer
188 views

Branding in terms of SEO

There have been plenty of cases in the SEO industry about websites picking up some penalty from google. From a marketing viewpoint, the absence of key marketing theory can partly explain why ‘SEO ...
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1answer
50 views

Can media corportation take away my domain name? [duplicate]

Recently i've noticed that there is actually free cool domain name, let's say 'googleinsider.com`. Buy this domain is my dream and for some money (not so small well) i can buy this domain. And i will ...
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2answers
594 views

Can I brand a subdomain as a separate project?

I've a very interesting domain: ink. I have a project ready to launch on that. However ink.can be mutated into l.ink., a subdomain for an unrelated project. So main domain and subdomain would be ...
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2answers
80 views

Question about choosing name for Facebook fan page

I'm in process of creating new site which must be on domain xyz-backgrounds.com (assume that xyzwallpapers.com, xyz-wallappers.com and xyzbackgrounds.com are already used). Search term which is ...
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1answer
88 views

How can I serve different banners/CSS/branding to users based on their location?

One of my clients is a financial planner. He is in the Pacific Northwest, an area big on buying local, and the site's visual identity reflects that in header images, colors, etc... Well, apparently ...
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3answers
205 views

Google excluding site for queries for its exact name

I have a client site with a unique name (not just the FQDN, but the company name that the site is for) that simply will not appear for Google searches using the company name. It's a very simple and ...
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1answer
19 views

Focusing on 1 subject means deletion of other posts?

I decided to focus only Wordpress topics on my blog. But before this decision, I created several posts very unrelated to Wordpress such as conspiracy posts and health. This is like a minor rebranding ...
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2answers
850 views

Are there any reasons to put the domain name or company name in the page's title tag?

After I read this question and answer about SEO and title, I want to ask if it is necessary to put the company name or the domain name into the title. On the start page I think it is necessary, like ...
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1answer
583 views

An Email About Company “Brand Registration Confirmation”, SPAM?

One of my clients has the domain EXAMPLE.com for his company, today I received an email about someone trying to register EXAMPLE brand for From: * [mailto:*@-.org.cn] Sent: Friday, January 17, ...
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1answer
256 views

WP Network — Planning Long Term SEO (one large site versus microsites)

The Main Question is This (details follow below): Is it better to go with individual domain names for the various niches of a company's focus, or is it better to put it all under one domain? I'm ...
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1answer
297 views

Can merging 4 sites into 1 help?

The company I work for has 4 websites. There is a related theme to them (all IT services or web design / development). All have unique content. I am hearing more and more that these need to be ...
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1answer
910 views

Using a trademark as a subdomain?

Let's imagine a website that deals with cars: www.cars.com In order to categorize his website, the webmaster decides to create subdomains for the most famous brands: ford.cars.com chrysler.cars.com ...
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2answers
247 views

Changing my domain name - need a checklist

I have a web site currently with say 'a.com', with a quite good Google rankings and a hit rate. Now due to some change in business needs I need to change my domain name to 'b.com'. Can you provide ...
2
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1answer
333 views

Naming your website longname.com vs shortcatchy.net vs shortcatchy.info

I'm designing a website that will basically be a social network for sharing information. I have the domain $$$$d.net and the same domain $$$$d.info where "$$$$" is a word (that runs into the d) ...
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1answer
52 views

Building a brand around a domain / word that has UK & American spellings

I'm trying to decide if I should run with an idea I have for a website, and the domain would contain a word that has an American and UK spelling. I can only purchase one of the spellings. I've ...
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3answers
134 views

Astroturfing your own name in Google?

Ideally, when a prospective employer or client googles you or your companies name, they get the most relevant things first. However, this is rarely the case. In a perfect world, if I were able, I ...
2
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2answers
139 views

Creating an international website service (domain)name or brand

When one is interested in creating a service for the masses, and thus wants to reach an international target, a decision has to be made whether to follow a so called "ethnocentric" approach when it ...
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2answers
208 views

Why would a website's URL scheme be changed from short and user-friendly URLs to long URLs?

I wonder why some website changes their short and user-friendly URLs to long URLs - examples: cricinfo.com ----> espncricinfo.com indiafm.com ---> bollywoodhungama.com Why would a webmaster ...
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2answers
263 views

How important is the logo for a freelancer?

How important is a logo for a freelancer ? If I'm going to design a small static website to represent myself with 'about', 'skills', 'portfolio' ... etc. pages and I want to keep the design as simple ...
5
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3answers
178 views

When choosing a domain does including your brand affect SEO performance?

I've been asked to build a "landing page" for a local branch of an international corporation. While the corporation has a well-established domain name, the local office wants to use a unique, ...
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6answers
12k views

Is an animated favicon.ico a bad idea? Are there cool uses of animated favicon.ico out there?

Whenever I generate a favicon.ico using html-kit.com, it gives me the option to get an animated version. I've never used an animated favicon, but other than it being "visually noisy" is there any ...