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Questions tagged [bidding]

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Cost of Facebook custom audiences VS Facebook targeting

Recently I worked with a marketing team handling FB campaigns. The campaign manager told me that users have the same value regardless of what targeting you use. So, if I target users who like 'skiing' ...
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1answer
55 views

Prevent my AdWords ads from showing on queries for my brand

I have noticed that when Google searching for a site like "nike" a google ad shows up for their website. Most people looking for the website will understandably click on the advert as it's the first ...
3
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1answer
69 views

Does Facebook ad's bid price depend on conversion rate?

If we don't want to use the conversion event code provided by Facebook Pixel, it definitely won't track the conversions. But could not using it potentially result in higher ad costs (mainly bids) for ...
2
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1answer
45 views

Is there such a thing as overall account quality score in Google AdWords?

I see this referenced sometimes by adwords-consultants and it's used as an argument to buy ads for your own brand. However I have never seen any data to support this claim and Google doesn't seem to ...
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29 views

How to get bid simulation reports from AdWords My Client Center?

According to this article one can download bid simulation reports on the My Client Center (MCC) level. Unfortunately, I don't see how. When I go to my MCC > Client Reporting > Keyword Performance ...