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2
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0answers
10 views

Tagging GDN and Video Ads UT Override for non 360 customers

I would like to auto tag my Ad Search campaigns but would like my Video and GDN campaigns to have a medium of 'Display' as opposed to CPM. I know you can do a UTM override if you are a 360 customer. ...
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0answers
48 views

AdWords parallel tracking - what does it mean for me?

I'm using Google Ads (aka. Google AdWords) to market my website and Android application in Google search results. Today I received an email that says Starting October 30, 2018, parallel tracking ...
1
vote
0answers
44 views

Assigning Ecommerce Revenue Value to Existing Goal Value

Optimizing an existing AdWords - Analytics setup. Previously, a conversion goal was set up, tracking a thank you type page without a value. AdWords is using this from Analytics to measure conversion ...
2
votes
1answer
276 views

Adwords - Insert query string in dynamic insertion on destination URL

We are trying to best optimize a campaign on AdWords. We implemented the dynamic substitution on the final URL so we could pass KW data through on clic: www.example.com/?keyword={keyword}. But doing ...
3
votes
2answers
589 views

How to get the original search string with Google Adwords ValueTrack?

I've been using a Google Adwords tracking template to get the original search string that brought the visitor to my website. https://example.com/landing?target={lpurl}&keyword={keyword} The ...
1
vote
1answer
646 views

Custom parameters on keyword level and all others (landing page, final url, tracking template) on Ad level?

my goal is to track the cost (or max cpc) of each keyword coming to my website. That means I have to play a lot on keyword level, right? So, as far as I know the solution is given from the "custom ...
1
vote
1answer
602 views

Does a third party tracking service have to redirect to the final URL specified by the AdWords lpurl parameter?

According to this article, https://support.google.com/adwords/answer/6076199 When you define a final URL as your landing page, you can use URL options to manage your tracking and redirect information....
2
votes
1answer
342 views

Can AdWords ValueTrack parameters be nested?

Google provides ValueTrack as a mechanism for adding dynamic parameters to your advertising URLs. I have successfully used it for tracking clicks from their search network and content network in ...
0
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1answer
1k views

anonymous.google as a site name placement in Google AdWords?

We started a campaign on Google AdWord's content network. Using Value Track, they let you use {placement} in your ad URL so that the name of the site where your ad appears is passed as a URL ...
0
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1answer
918 views

Getting the keyword as a parameter from Adwords using ValueTrack

I set up an AdWords campaign for website following the instructions for Google AdWords ValueTrack. One of the things that it is supposed to be able to do is pass the keyword as a URL parameter using ...