Questions tagged [ad-targeting]

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Targeting popular keywords for Google Ads and less popular keywords for Google search

I'm a web and mobile app developer with some SEO experience but I'm certainly not an expert. Lately I've been putting more thought into our property management website's SEO, and specifically keyword ...
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6 views

Cost of Facebook custom audiences VS Facebook targeting

Recently I worked with a marketing team handling FB campaigns. The campaign manager told me that users have the same value regardless of what targeting you use. So, if I target users who like 'skiing' ...
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0answers
28 views

Can Facebook advertising be targetted only to users with an email address?

We are trying to promote our website with Facebook ads. We are finding a sizable percentage of users that come in through those FB ads are trying to sign up for our site but don't have an email ...
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1answer
115 views

Google Ads targeting my already long term customers. How to fix this?

My company provides web based services on long term (years) contract basis. My customers would regularly visit my website to access the updates about their account. But all my customers have noticed ...
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1answer
215 views

Branding in terms of SEO

There have been plenty of cases in the SEO industry about websites picking up some penalty from google. From a marketing viewpoint, the absence of key marketing theory can partly explain why ‘SEO ...
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1answer
100 views

Facebook Ads targeting by mobile device?

Facebook ads allow you to target mobile device users like so: Does this mean users who use Iphone regularly or users who are currently using Iphone to browse Facebook?
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1answer
4k views

Is it possible to target a specific website using Google Adwords?

I'm trying to advertise my website to people visiting a specific webpage through google adwords. I know it's possible due to this Google's webpage - https://support.google.com/adwords/answer/2497832?...
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0answers
63 views

How to search for all the line items that use free-form custom criteria in DFP?

I have a lot of line items and a lot of custom targeting parameters in DFP. Is there a way to search line items and find all matches that use a given targeting parameter? Say I have a free-form ...
5
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1answer
333 views

What are “environment target actions” in Google AdWords HTML5 ads?

Google AdWords documentation for ad formats list several requirements for creating ads in HTML5. One of the requirements is: For environment target actions, timer and multiple exits are not ...
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1answer
129 views

Ad networks that let you run your own cookie targeting

We've got some proprietary cookie targeting software which we are developing to help deliver better targeted ads. We don't have a group of publishers, nor particularly want to go and build our own ...
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1answer
1k views

Ad network to target a specific browser only

I'm looking for an ad network which allows me to target only users with a specific browser. I want to advertise my online app which only works in one of the major 3 browsers. I've looked at some of ...
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3answers
794 views

Decide what ads to show myself rather than having AdSense choose for me

In order to show relevant ads to a user I just put Google code on my site and they target the ads based on their knowledge of that user. Is there anyway I can use AdSense or any other advertising ...
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2answers
193 views

How to create / find static targeted ads

I'm not sure how to ask the right question but I noticed on this website, each post has very specific targeted ads that fit the overall theme of the blog post. www.ma-petite-chou.com I'm only ...