Google Analytics seems to miss most of the clicks from Yandex. Is there anything to make them show up in Google Analytics?
Unfortunately Yandex is not one of the Default Search Engines in Googles list.
Fortunately there is a way to add Yanex and get the correct results.
Change your organic search traffic settings
This setting is managed in the admin settings of each property in your account. To add, edit, reorder, or remove search engines:
- Navigate to a property. If you're not in the settings menu, click Admin. Select the account and property you want to edit.
- From the property column, click Tracking Info then Organic Search Sources.
- Click +Add Search Engine.
- In the form, specify what the Domain Name Contains and the Query Parameter. You can also specify a Search Engine Name and what the Path Contains.
- Click Create
Click edit or delete to change or remove a search engine you’ve already added. To reorder the list, drag and drop the order of each row by using the mouse to grab the dots left of the search engine name.
You can learn more about it on Google's page : Customize organic search sources
Google Analytics does track Yandex. It does not track it as search engine traffic, it reports it as referral traffic. Here is a screenshot of the Acquisition Referrals report for a Russian site. It shows Yandex as referrer #4: