Looking at the Google Analytics user identification docs I found that
localStorage could be used instead of
cookies if a website was ran only on
I was looking in those docs because I run an ecommerce website and have a lot of repeat customers. Those customers end up in the
direct channel because they just type my web address into their bar (or bookmark me). Would tracking via
localStorage be a more permanent tracking method over
cookies to get a better measure of previous customers over new customers?