<a href="http://example.com" title="my keyword"></a>

Can I build back links like this?

Is this black hat or white hat?

  • 7
    How can this be considered "good"? Is this link visible to the user?
    – DocRoot
    Sep 18 '16 at 9:49
  • 3
    Stop thinking in terms of tricks please.
    – closetnoc
    Sep 18 '16 at 15:31

Google would consider a link with no anchor text to be a "hidden link". Google has a hidden text and links page in their webmaster guidelines that calls out a slightly less egregious case as black hat:

Hiding a link by only linking one small character—for example, a hyphen in the middle of a paragraph


As you surely have already understood, this is not a good way of building backlinks. That's why I would say it is part of blackhat techniques.

A little advice: when you build a backlink, think about users first. Only put useful links for users and don't try to trick your SEO because otherwise, you will most probably get a Google penalty someday.

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