Does google Analytics (Audience Overview) also count sessions from Bing, Yahoo and Yandex ?


Yes it does count those visitors as well. To help you better understand how they are categorized, visits are sorted into:

3 Basic Traffic Mediums

The Google Analytics Traffic Sources section categorizes your site traffic as

  • Direct traffic
  • Referring traffic
  • Search engine traffic

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Direct traffic. represents those visitors that arrive directly and immediate on your site by:

  1. Typing your URL into the browser’s address bar
  2. Clicking on a bookmark
  3. Clicking on a link in an email, SMS, or chat message

Direct traffic is a strong indicator of your brand strength and your success in email or text message marketing.

Direct traffic can also be an indicator of offline marketing success.

Referring traffic. Referring site traffic, which is sometimes called referrer traffic or referral traffic, counts those visitors that click a link on another site and land on your site. Referral traffic can be indicative of social media marketing success.

Search engine traffic. Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any search engine — whether Google, Bing, Yahoo!, Blekko, or similar. This traffic source is divided into organic or non-paid search engine traffic — meaning that the visitor clicked on a so-called natural search result — and CPC or paid search engine traffic, which is the traffic you purchase (via pay-per-click ads_ from search engines. Search engine traffic usually indicates that you have good or at least reasonably good content. It also can mean that you have chosen a good software platform. Be sure to learn which keywords are driving this traffic. Multi-channel merchants, as an example, may find that their brand name is a key search term. When this is the case, offline marketing is usually the real traffic driver.

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