What are the most important things I need to do to encourage Google Sitelinks?
I am new to search engine optimization. I am working on customizing how my results appear in Google as best as possible. I have learned about the meta tags to customize the text summary. However, I have some hierarchical parts to my website.
When a result appears related to the "tip-of-the-iceberg", I would like to show links related to the "child" pages. For instance, if you Google "Walmart" you will see the following links listed with the result:
- TV & Video
- Living Room
Is there any way that I can help Google determine which links to show and the text to display for these child links on my site? Or is this something that Google automatically generates?