I'm managing 10 WordPress sites getting between 5-15k views a month.
The company owner sees 'cookie' acceptance warnings on lots of sites he goes to and wants me to implement it across our sites (he has no idea what they do, just hears the headlines about 'tracking' people). I don't know enough about cookies to tell him that they wouldn't be helpful to us, but I feel like they wouldn't. Would having cookies on the 10 different sites we control be of much benefit to us? Would they give the same sort of data that Google Analytics give us? Or are they very different products?
I have GA set up across the sites and we get good data from it, but my boss keeps asking me to set up cookies and I want to have a better understanding of the pros vs cons of introducing them, and what sort of data they might give us compared to what we already get.