I work at a startup where 80% of our web traffic is from the US. I also found that 70% of that traffic comes from google organic searches.
I'm trying to figure out why 80% of our traffic is from the US and why there is so little international exposure. We did not do any advertising that's US specific, so that's not a factor. Let me phrase the question this way: Since the majority (70%) of the traffic comes from google, and if the searches are more or less the same around the world, shouldn't google bring us more evenly distributed traffic globally? For example, the UK has 65M people, India has 1.2B people. They both speak English. When they google the same keywords as the Americans, where did those traffic go? To confirm this, I actually went to Google UK and Google India, put in the relevant keywords, and our website ranks about the same as the Google in the US. And there are many other countries like these. So, where did those traffic go??
Any insights or theories are appreciated. I must be missing something.