Is it a good idea to have a company profile on social media as well as individual accounts of people that are involved in the company, for example the founders, CEO, etc.?
I am thinking of a business that is in a specific niche, let us say for example bicycles (and everything else related to bicycles). It has a website (e-commerce and blog)and social media profiles on all the major social media channels like
The blog posts are written by 2 people - they both are founders of this bicycle company. At the end of each post (as is the norm) is a photo of the author and a link to his social media profiles (for example to
So this brings me back to my question. Do you need social media profiles for the company and the founders?
I just can't get my head around things. Something tells me that you need to separate your business profile for the profiles of the founders, each 1 has their own presence.
I also read in a book that you need to be intimate as possible - when reaching out to people (for example in forums) that you need respond as a person, and not a business. This is why I am thinking of the 2 separate profiles.
So if this is the case how do you differentiate between the 2 profiles seeing that you have to generate the content on the social media profiles? What would you post on the one and not the other?