We have hundreds of duplicates detected on our site but, these pages are not actually duplication's, they're just really thin content. Our site is an eCommerce site and these are product pages but these products are not the main focus of the site. These pages do not produce much revenue and does not attract much organic traffic.
We have 3 ideas on how to deal with this:
Write unique content for every page and optimise them hopefully improving their rankings and traffic/revenue.
Automatically populate the pages with content taken from different areas to make it unique.
Hide these pages from the search.
It would be economically taxing to create all of the content ourselves so we would like an automatic way of quickly dealing with this duplication issue.
There are hundreds of products that are very similar but not the same so optimising each product and avoiding keyword canibalisation is a great challenge and dose not feel worth it as there are more important pages to deal with. If we optimise more specifically for these products, the volumes of searches are very low and some none at all.
So my questions are:
- What is the best way to deal with this issue?
- Is there any point writing hundreds of unique pieces of content for terms that are not often searched.
- Is it likely hiding these pages from the search will have a negative impact because even though the organic traffic it was receiving will be gone, the duplications will also be gone which should improve the overall quality of the site.
- Have I looked into this deep enough and is there anything I should be more aware of or find more information about?