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We are changing domain name but the website is staying exactly the same. We are 301 redirecting every page.

We believe that we wouldn't have to create a new property in analytics or tag manager as everything is the same but the domain name.

In Search Console would we not just use the change of address tool?

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Assuming the entire site is exactly the same (including folder structure) and you only changed the domain name, here's what you need to do:

  1. Complete the migration, make sure all 301's work properly.
  2. Add and verify the new domain on Google's search console.
  3. Use the change of address tool.

Read more here: https://support.google.com/webmasters/answer/83106?hl=en

Good luck with the new domain!

  • Also (assuming there aren't hostname filters set in GA), Google Analytics will continue to work normally as long as you keep sending pageview hits to the same UA-XXXXX-Y code – Killerpixler Aug 17 '16 at 12:08

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