Unique event tracking of link clicks does not equal the unique page views on my website

Question

I am tracking all link clicks from my pricing page through to my registration page using events in GA.

I have noticed that when viewing the traffic to my registration page, the number of unique page views coming from the pricing page does not match the number of unique events from the links clicked on the pricing page (I would have expected these to be equal).

Is it possible that there is some discrepancy within my own GA account or am I misunderstanding the relationship between unique events and unique page views?

If anyone has a suggestion here, it would be greatly appreciated.

Answer 1

Clicks and Sessions are different metrics. Google AdWords tracks Clicks, while Analytics tracks Sessions. If a user clicks on your ad twice within thirty minutes without closing his or her browser, this is registered by Analytics as one session, even if the user left your site and then returned shortly after. For example, if a user clicks on your ad once, clicks the back button, and then clicks your ad again, AdWords registers two clicks while Analytics registers one session.

More about this on Data discrepancies between AdWords and Analytics