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Given the fact the "Web programming", "Web design", or "SEO" doesn't exist as Schema.org properties, what are the properties suitable for major fields in webpage in the context of "Web programmign", "Web design" or "SEO" ?

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  • It depends on what you want to say about/with this. Do you want to give information about Web design in general, do you want to offer Web design services, is "Web design" a category in your blog, etc.
    – unor
    Jul 26, 2016 at 14:32

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For terms not belonging to Schema.org's standard make use of sameAs:

<div itemscope itemtype="https://schema.org/ProfessionalService">
<a itemprop="sameAs" link="http://dbpedia.org/page/Search_engine_optimization" />
</div>
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