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I have recently launched an app which is basically a html newsfeed of our mobile site. My question is will this affect Google analytics of our mobile site? I have been advised by the developers that it won't affect analytics as it basically works like a browser so will still collect all the data. If it doesn't affect analytics where would this app appear in the list of Browser & OS (or somewhere else)?

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  • It was built in html by an external company and is available on App Store only, it just feeds our website into the app, it doesn't have a browser config associated with it. Jul 14, 2016 at 13:00

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The user agent will be the browser it uses (so Android Webkit Browser if it's a standard android app). OS will be whatever the phone's OS is (Android 4.4).

There really is no difference from using an app browser window to using a full browser. Except it gives you more control on presentation.

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