The URLs of desktop site and mobile site are separate. We have already done the SEO for desktop site and it works great. My question is, in this situation, do we need do these SEO improvement on mobile site as well?
Let's say we have two sites
We followed Google's direction as below
Annotations for desktop and mobile URLs
On the desktop page, we have an alternate link to equivalent mobile page, e.g.
<link rel="alternate" media="only screen and (max-width: 640px)" href="http://m.example.com/show_product.php?item=123" />
And on the mobile page, we have a canonical link to equivalent desktop page, e.g.
<link rel="canonical" href="http://www.example.com/products/product-name-123">
302 to redirect our visitors to the mobile site if they are mobile devices.
As we finished these two steps, our desktop site is mobile friendly. Our company's web pages in Google mobile search result is showing 'Mobile-Friendly'. It seems both Mobile pages and Desktop pages are sharing same ranking.
Do we still need to do SEO for our mobile site? Such as
- Keywords and description
- Clean and semantic URLs
- Structured data
I just found this link https://developers.google.com/webmasters/mobile-sites/faq
I have a separate mobile website on m.example.com, while my desktop site is at www.example.com. What should I do with mobile pages on m.example.com that don’t have an equivalent desktop page on www.example.com?
It’s fine to have a mobile-only page without a desktop equivalent (just make sure these pages don’t include a rel="canonical" to a non-corresponding desktop version). Please be aware that mobile-only pages will need to build a reputation on their own (i.e., contain unique content, be well-linked from other pages on your site or the web) because they will not receive shared indexing signals from an existing desktop version of the page.
Does that mean, if a mobile page has a desktop equivalent, it will share reputation from existing desktop version? So we do not need do SEO for this mobile page?