We are facing an issue with data discrepancy between what is reported by adwords and analytics console of google. Wanted to check if someone else has faced a similar issue and what could be potential reasons.
a. Google adwords shows us 1000 interactions / clicks on our ads and they are charging for that.
b. However if we go to google adword, we see in our acquisition tab only 600 sessions have come from adword/google cpc
What could be the reason for the 40 pct difference between analytics and adwords ? Some folks say that ppl might drop off after clicking and before the page load and hence the discrepancy. However that could be around 10-15% according to google. What could be other potential reasons for this discrepancy ?