Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank.
I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description + some images/youtube videos + latest 3 news + some links to other relevant pages in my website for that product, including a link to the category page.
What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas?