Background: 6 months ago, I did a website migration. The old website had a products overview page, the new website does not. I decided to redirect the old products overview page to Product #1. This seemed great and gave product #1 a good boost in SEO (carrying over some of the link juice, and the power that the old overview page had)
Problem: This page is out-performing Product #2, and Product #3 for those products targeted keyword phrases.
Suspected Reasons:
The page is more powerful.
Many of the backlinks to products overview page, had ties to products#2 and 3.
At one point in time, the products overview page was the product page for Product#1, Product#2, and Product#3
Result: Even though there is NO on-page optimization for the other products keywords, Google is valuing product#1 higher than product#2 and product#3.
What Now?: I removed the products overview redirect (2 months ago), currently it goes nowhere. External Links: I've contacted many websites to update their old links, to bring product#2, product#3 pages when necessary. Internal Links: I am in the process of creating quality anchor text links on every page that is related to product#2, and product #3.
Need Advice, What else is there to do? ... I've been working on this problem non-stop for a month, and have pretty much done anything. Is there any way to cut the ties completely with the old products/overview page and the Product#1.... This to me seems like the main issue. Or does Google never forget:(