I am developing a new website.
The part of the title that contains the company name, which is to be appended to the title of every page, news article etc. is 31 characters long. And since we want to keep our page titles under/equal to 55-60 chars for good SEO, that gives us about 30 chars for the article title.
Should I remove the name of the company, or shorten it, so I can have more descriptive article titles? Or is it not really a problem?