I handle the SEO of the company's website.
Last month we peaked at a national Alexa Rank of around 30,000, but in the past 3 weeks it has gone down to 50,000. The executives at my company consider Alexa Rank as a major growth indicator.
Traffic has plateaued/minute increase over the past 3 weeks. Though, I am continuously addressing avenues for SEO on the website, we are seeing a downward trend.
Question is that is Alexa a good representation of growth?