I have a webshop where I have a category page called 'Smartwatch'. On this page I inform but also inspire people about smartwatches. Page title of this page : Smartwatch | Find your Smartwatch.
Next to this page I also have another page called 'Smartwatch'. This page displays all the smartwatch products. Page title of this page: Smarthwatch | Look at all Smartwatches.
Now when I check the SERP I see both pages rank. The category pages ranks #8 and the product list page ranks #9 with the search query 'Smartwatch'.
I assume that I could rank better when all 'SEO value' is pointed to one URL. I could do this with a canonical towards one URL. The problem with this is that the content of the two URLs is not exactly the same. However you can argue that the intention is the same.
Does anyone have an idea what to do in this situation? Changing the robots to (noindex, follow) or (noindex, nofollow) would be not the correct solution since it would mean a loss of link value.