For SEO, are headings still worth it?
If the page is incomplete, then you probably should not publish it (or at least make it not-indexable to search engines).
In a complete page setup and to get a page advertised on google, its a good idea to have the following:
A wonderful meaningful title under 65 characters. Anything over 65 characters will likely get truncated by search engines when your page is listed in their results. This title goes in your title tag in your HTML (between
A short description that is less than 160 characters. In your HTML, the description has the following code format:
<meta name="description" content="whatever"> and replace whatever with a description that you expect users to see under your web page title in search engine result pages. I say "expect" instead of "want" because if your description is not good enough, some search engines such as google might take part of your website text and use that as the description instead.
<h1> tag. The two-character tags that start with H an end in numbers 1 through 6 are header tags and the numbers represent the importance of the text in it. H1 means most important header and H2 means second most important. You can see the importance when you try to use all six header tags together on the screen because the size of the text will be different for each one and of course text in H1 will be naturally the biggest. Make sure you only use ONE H1 tag because that is meant to indicate the topic of the entire page. If you use more than one, then some search engines might be confused as to what the page is about.
Rich quality content users expect to see on your website.
In your situation, because the city names are short, you should expand on it a bit or maybe use longer synonyms of some words too.
For example, if your app is about race cars, you could have one page for new york with the following values for the important fields I described above:
Title: Race cars in state of New York - example.com
Description: See how fast these race cars can go in the new york state in the USA
H1: These Race cars in New York go fast!
As you can see, I used some of the same keywords in each field since I want to rank for them. Here, I'm trying to rank for: Race, Cars, New, York, and Fast. If your paragraphs mention those keywords enough then you will score well with google, but don't overuse them.