I have a small site representing a software hosted on github.io domain. I use Google Analytics. For the last week or so, I get this statistics at the user acquisition tab:

Direct             96
Social             10
Organic Search     4 
Referral           4 

image description

But I'm quite sure I'm getting most traffic from other sites, mostly the project repository on github.com. I think I am doing something wrong when working with the data. How do I see where the people came from and how many?

  • Most common reason is that a bunch of visitors come from an https page to your http page. Than the referrer should not be set and they appear as direct. – Jurik Jun 23 '16 at 13:13

I guess your website is not https and since most traffic comes from github.com, which has https, the referrer will not be set.

You can read it on the RFC page

A user agent MUST NOT send a Referer header field in an unsecured HTTP request if the referring page was received with a secure protocol.

| improve this answer | |
  • Ah... well yeah. My site uses javascript to redirect to http variant because https protocol was problematic and there's nothing to secure on the site. – Tomáš Zato - Reinstate Monica Jun 23 '16 at 13:34
  • @TomášZato - yes - good thing is now I know it for my own site as well. Because the directs were kinda high to my expectations. Feel free to mark my answer as correct, if it clearified everything ;) – Jurik Jun 23 '16 at 13:46

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