I have a website on which I run Google Website Optimizer (A/B tests) and Google Analytics.

We have automated tests that check some web pages and I am worried that this might interfere with Google Website Optimizer. I have added a filter to Google Analytics, so that Analytics will not track clicks that come from my own IP address. Can I do the same for Google Website Optimizer? How?


1 Answer 1


You can install Google Analytics Opt-Out on your browser. Since GWO runs off of the Google Analytics script, it will show variations but will not send to the data to GWO.

FWIW, GWO will only count you once per browser. In other words, if you visit your experiment a dozen times from Chrome, it will still only count you once.

Important to note that this will disable all Google Analytics trackers for the browser you use it on, so you might want to disable it once you're done worrying about GWO.

  • Thanks for the pointer, @yc01. The script is run in a controlled environment. The cookies are cleared after every run. I suspect Google Analytics uses cookies to identify browsers.
    – Philippe
    Feb 21, 2011 at 19:59
  • @Philippe You are correct.
    – Yahel
    Feb 21, 2011 at 20:58

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