We have an existing brand and now a 'new entertainment' product, but the kewords and top results for this 'new entertainment' are dominated by the competition.
Is it a good idea to add an extra domain exactly matching these keywords, and point it our main domain?
eg. www.NewEntertainment-City.com 301 redirect to www.ourBrand.com
The goal is to attract more people looking for this 'new entertainment' in our city, but who are not familiar with our brand.
What would be the best scenario?
- 301 redirect
- domain alias
- a separate, small info page with links