Is there any SEO benefit to placing testimonial text on a landing page nested inside of an
<h3> element? For example:
<div class="active item"> <div class="hero-testimonials" id="hero-testimonials-ge"> <div class="container phone-center text-white text-shadow"> <div class="col-md-3 col-xs-4 col-xs-offset-4"> <img src="/us/_media/images/logo-testimonials-ge-sml.png"> <hr class="double"> </div> <div class="col-md-8 col-md-offset-1"> <--!The h3 subheading which contains paragraph length testimonial --> <h3 class="subheading">We love the program and we use it here daily. It is definitely one of the best time-saving tools we have purchased in a very long time.</h3> <cite>— Carlo Ceroili, GE Water Technologies</cite> </div> </div> </div>
Am I missing some benefit to including the testimonial in a heading which would not be gained by including it inside of a div?