I am trying to edit .htaccess to do 301 redirect from old domain to new. I was wondering if there's a way to do a 301 redirect that matches a certain keywords. So instead of writing 301 for each line, is there a way to redirect if apple or oranges or bananas show up after /blog/ with a couple lines of code and have them all 301 perm redirect to /blog/fruits/?



301 redirect to

  • Is the new domain on the same webspace as the old domain? Do you have existing redirects in .htaccess - are you using mod_alias (Redirect) or mod_rewrite (RewriteRule).
    – MrWhite
    May 17, 2016 at 17:02

2 Answers 2


You can do this with mod_rewrite, for example:

RewriteEngine On
RewriteRule ^blog/(apple|oranges|bananas)/ /blog/fruit/ [R=301,L]

This literally redirects just the 3 URLs listed in the question. If you wanted to redirect from /blog/apple/<something> to /blog/fruit/<something> then you can modify the above RewriteRule to:

RewriteRule ^blog/(apple|oranges|bananas)/(.*) /blog/fruit/$2 [R=301,L]

Example: /blog/the-oranges-is-good-fruit/ would match or /blog/my-apples-and-oranges/ would match and triggers the 301 redirect

To match URLs where these words are contained anywhere inside that path segment then the above RewriteRule can be changed to:

RewriteRule ^blog/[^/]*(apple|oranges|bananas)[^/]*/ /blog/fruit/ [R=301,L]

The [^/]* matches any number of characters that are not slashes (path segment delimiter).

  • Thank you @w3dk, will it covers if there's wild cards characters in front or end of these sets of characters? could i just add the * wild card like this? ^blog/*(apple|oranges|bananas)*/ ?
    – KJYe.Name
    May 17, 2016 at 17:07
  • What are you trying to match specifically? You can't simply add "wild cards characters in front or end" - this is a regular expression (regex), not a glob pattern. (In a regex, the * matches the previous element 0 or more times.)
    – MrWhite
    May 17, 2016 at 18:19
  • Basically, i want to 301 redirect /blog/<set of words>/ so if it contains substrings of apple, oranges, or bananas and it'll redirect to url of my choice. Example: /blog/the-oranges-is-good-fruit/ would match or /blog/my-apples-and-oranges/ would match and triggers the 301 redirect. Does this make sense?
    – KJYe.Name
    May 17, 2016 at 18:25
  • I've updated my answer.
    – MrWhite
    May 17, 2016 at 18:38

Even if there were a way to do this, you might find that you're actually doing the same thing in 2 different ways.

Is there a difference between writing several individual 301 redirects and writing some script (I'm not even sure whether you'd be able to accomplish this with .htaccess) that uses some list/array of keywords that you needed to input by hand?

If the idea of writing that many redirects is daunting. I would suggest using a spreadsheet and the CONCATENATE formula to make your life very easy:



=CONCATENATE($A$23,A26," ",B26)

  • I am trying to reduce the amount of written lines in .htaccess especially if i have more than 1000 url redirects that need to be done
    – KJYe.Name
    May 17, 2016 at 16:41

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