Say we have a domain, example.com, and I just want the site to be viewed under www.example.com.

I know that the best practice would be to redirect example.com to www.example.com. However, if this isn't an option and the naked domain is left un-configured, will this harm my PageRank?

  • Not if you use canonical tags to point to the preferred site. support.google.com/webmasters/answer/139066?hl=en Still, there may be other options to redirect one to another such as using PHP. – closetnoc May 9 '16 at 23:23
  • "isn't setup" - literally does not return anything? Or you've simply not implemented the canonical redirect (but otherwise returns the same content)? – MrWhite May 10 '16 at 7:41
  • Sorry, could have been clearer. "Isn't setup" meaning that nothing is returned at all. In other words, no duplicate content issues. – Chris Noreikis May 10 '16 at 14:01

This will not make a significant difference as long as the domain remains unconfigured and doesn't show any duplicate content - for example a copy of the main website as that would be considered a bad practice.

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