Google uses Bounce Rate as an indicator of whether users find a site useful and thus bumps these sites up the ranking. How does Google calculate the bounce rate?
- Bounce Rate as stated in Google Analytics
- By users 'by clicking on you site then on the back button the get to back to the Google listings?
I've seen this question: How does google calculate bounce rate? - which explains what Bounce Rate is but does any one have any data on how they actually calculate it for use with rankings?