I am using Google Adwords Universal App Campaign to push my app install. However, after sometime I found out everything remains zero. There is no install and no impression at all.
How to get Google Adwords Universal App Campaign works?
Based upon my conversations with two Google ad reps (who didn't even know the Universal App Campaign ad units existed), I don't have much confidence that those folks can offer any insights.
I started a campaign about a week ago and it is S-L-O-W to ramp up! My bid is $2, my budget is $80/day and so far the campaign has spent only $47 in 7 days.
Google says: Your campaign will take a week or two to ramp up to its normal performance. [that was here: https://www.en.advertisercommunity.com/t5/Mobile-Apps-and-Calls/FAQ-Universal-App-Campaigns-MobileMonday/td-p/516440 ].
But this slow ramp-up seems a little ridiculous to me. On the plus side, the conversion rates and costs-per-conversion I'm seeing so far are excellent (albeit with little data).