I am using Google Adwords Universal App Campaign to push my app install. However, after sometime I found out everything remains zero. There is no install and no impression at all.
How to get Google Adwords Universal App Campaign works?
I was having the exact same issue. I called AdWords support and was informed by the representative that this is a result of a bid strategy that is too low.
He shared that the minimum is $1.00 (yet I find that hard to believe)
Based upon my conversations with two Google ad reps (who didn't even know the Universal App Campaign ad units existed), I don't have much confidence that those folks can offer any insights.
I started a campaign about a week ago and it is S-L-O-W to ramp up! My bid is $2, my budget is $80/day and so far the campaign has spent only $47 in 7 days.
Google says: Your campaign will take a week or two to ramp up to its normal performance. [that was here: https://www.en.advertisercommunity.com/t5/Mobile-Apps-and-Calls/FAQ-Universal-App-Campaigns-MobileMonday/td-p/516440 ].
But this slow ramp-up seems a little ridiculous to me. On the plus side, the conversion rates and costs-per-conversion I'm seeing so far are excellent (albeit with little data).
Increase your bid and make sure that the daily budget is a minimum of 50x the bid. Example: for a $2 target cpi, you should have a budget that is $100 or above.