We use standard and custom reporting in Google Analytics. But for our reports we need to change the attribution model. In https://support.google.com/analytics/answer/1665189 we have found that Analytics uses Last Non-Direct Click model by default when attributing conversion value in non-Multi-Channel Funnels reports.

How would we switch to another default model? Multi-Channel Funnels and Model Comparison Tool are not suitable. We need custom report with First Interaction model.

1 Answer 1


To view data on various attribution models in GA:

Conversions > Attribution > Model Comparison

  • Thanks. We know about this report. But we can't edit metrics in it and can't add required dimensions. We need change attribution model in other standard and custom reports.
    – ksanto
    Apr 12, 2016 at 14:37
  • My apologies, I don't think it's possible to change the default attribution model in Analytics. Apr 12, 2016 at 14:47

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