Imagine we have a loan application website.
We want to understand out of these loan applications, the ones the go through all the way, from what search keywords did they come from?
The ones that bounce somewhere, what search keywords did they come from?
Can we do that?
I think Google Analytics can see the quantity of applications that went through all the way (by setting Google Analytics Goals on
foo.com/application/finish link), but we cannot pinpoint to each application (imagine there's an
app_id for each app) & say which keyword they came from.