I am developing a blog post website, where each post will be about some location. Can I use geo meta tags to tag a post with that location? In this example, a post would be about New York. Are those tags made to be used like this or just to tell a crawler that my website generally is from some region?

<meta name="geo.placename" content="New York" />
<meta name="geo.position" content="x;x" />
<meta name="geo.region" content="usa" />
<meta name="ICBM" content="x,x" />

1 Answer 1


If you want to use these geo tags in HTML5 documents, the relevant definition comes from https://wiki.whatwg.org/wiki/MetaExtensions, where it says:

[…] to which the page is related

As specifications, it lists:

The expired draft (from 2007) Geographic registration of HTML documents clarifies in the section Applicability:

The geographic position given is associated with the resource described by the HTML document, not with the physical location of the document […], or the location of the company responsible for publishing or hosting the document.

The geotags.com page Geo Tag Elements clarifies in the section Notes:

The tags describe the position of the resource described on the page, for instance a beach or restaurant, not the company hosting the page, the company managing the resource, or the server hosting the page

So following the interpretation from both specifications (tl;dr): If your page is about New York, using geo tags referencing New York is appropriate.

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