I have defined a new custom audience (my first one) to make available as a remarketing list in my connected AdWords account. I see that my parameters show 1,450 active users that match the conditions within the past 7 days. When I save the audience, the text at the bottom of the audience summary reads:

Display audience size: 0

Search audience size: 0

Additionally, when I select this audience as the audience for a remarketing campaign in AdWords, it says there are "too few people on your remarketing list."

What gives?

1 Answer 1


If you have only just created the list it will take some time to populate; whilst it forecasts how many people would have been added over the past 7 days, it won't add people retrospectively. Only people from this point on who match the criteria would be added. By the sounds of it your list should become active in a few days.

  • 1
    Very good to know. I read all of the "Learn more..." links that I came across; I'm sure this delay is discussed somewhere, but I didn't come across it. All of the configuring, wondering, waiting, and re-configuring gets a bit frustrating. Mar 16, 2016 at 20:07

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.