I've read at moz, that changing from a subdomain to a subdirectory might increase the ranking of the page. However, their example uses
example.com/blog, and "blog" isn't a very special keyword.
Is there some (fact-based) information about a scenario where the keyword is more special?
Let's say, I'm selling shoes at
example.com. A sub-section of the page could restrict the visible shoes to the brand Adidas.
This section could be available at
What would be the case?
- The argument by moz still holds true: having an additional subdomain weakens the ranking of both
adidas.example.comand the main page
Adidasis a special keyword,
adidas.example.comwill rank higher than
example.com/adidaswhen searching "buy shoes Adidas". The main page
example.commay or may not be affected by this.