I have an email campaign which has a tagged link to my website. It looks like this:
I want to know how many visitors arrive at the 'join' page because of this email campaign, then create an account and login, and finally publish a listing on the site. I want to see how many published listings originally started as a result of the email campaign.
Here is the expected flow for the user:
- User receives 'Outreach' campaign email
- User clicks on tagged link and goes to 'account' page
- User fills in form and presses 'create account' button
- An account activation link is sent to the user. This link cannot be UTM tagged, as the same link is sent to all new users, regardless of how they create the account.
- User clicks the activation link and arrives at the 'account page'. They are automatically logged-in and see a 'publish your listing' button.
- After a multi-page form they eventually click a button that publishes their listing.
In universal analytics, I correctly see the referrer as 'outreach' email campaign as far as step three. But for step six, the ultimate goal, the referrer appears to be 'direct/none'.
What's the best (simplest and most reliable) way of seeing the original referrer (outreach email campaign) at step six?
I saw a useful tutorial video on how to create cookies using Google Tag Manager, but I don't know if creating cookies is overkill for my purposes.