How to use same content from another site without getting a penalty for duplicate content?

Question

I need to use content from a testimonials page of another site, but I don't want to be caught for duplicate content.

Is there something I can do to tell google that the div where the content is is using content from another external page?

Answer 1

When using content from other sites you can use <blockquote> and <cite>, one of my customers had a similar case to yours, they wanted to use external reviews on TrustPilot, by using blockquote, cite and Schema they have not experience any droppings in rankings.

You can view the code in action by visiting their site and viewing the source on any of their product pages.

Here's the code with Schema itemprop="review":

<blockquote itemtype="http://schema.org/Review" itemscope itemprop="review">
    <h3 itemprop="name">Excellent Service</h3>
    <div itemtype="http://schema.org/Rating" itemscope itemprop="reviewRating">
        <meta content="1" itemprop="worstRating">
        <p><span itemprop="ratingValue">5</span>/<span itemprop="bestRating">5</span> Stars</p>
    </div>
    <p itemprop="description">Write the testimonial here</p>
    <footer>
        <cite>
            <a href="http://example/testimonial-link" itemprop="author">Testimonial by John Doe</a> &ndash; <meta content="2013-21-01" itemprop="datePublished">21 January 2014
        </cite>
    </footer>
</blockquote>

Awhile back I made a online video tutorial, how to use external reviews without punishment and getting those glittering stars in Google search results. If you want stars then Schema review is what you want, otherwise just use blockquote and cite without any additional markup.

Here is the code without Schema:

<blockquote>
    <p>Write the testimonial here</p>
    <footer>
        <cite>
            <a href="http://example/testimonial-link" itemprop="author">Testimonial by John Doe</a> &ndash; <meta content="2013-21-01" itemprop="datePublished">21 January 2014
        </cite>
    </footer>
</blockquote>

Answer 2

Just use it as a quote and give the site you are taking it for a credit and I think this should work. Of course you can always change it by using your own words.

Answer 3

I think if u using source credit and your page has additional value then u ok

Answer 4

There are a few simple considerations that need to be made.

If you are copying a whole work or most of a work, such as a complete page or most of a page so that your page is a significant copy of the original, then you should do two things. One, it is advisable to create a link to the original work. Two, create a canonical tag to the work.

If you are copying a segment of a work, such as a quote or series of quotes from different pages, then you should do two things. One, place the quote within a blockquote tag of other mechanism that distinguishes the quote from the rest of the content. Two, it is advisable to create a link to the original work.

Duplicate content does not include quotes or small portions of content from another work. Duplicate content is where content is a significant copy of another work so that the new work becomes, in effect, a copy. It does not have to be identical. It just has to be enough to be confusing between which work is the original. It should help you to understand fair use as defined in the U.S. Copyright law. Fair use allows you to quote or reference a work in your own work when you are adding value to the original work. If you are simply quoting simple portions of the original work in your own work, that should be enough for search.