A client is using
ga('ecommerce: calls throughout their codebase. Conversions show up in Google Analytics under Conversions » Ecommerce, and revenue amounts show up correctly wherever there is a column for it.
We've setup a new AdWords campaign and linked the AdWords and Analytics accounts. I've enabled auto tagging for the account. I've imported all of my existing goals and transactions.
There's a little warning telling me that the AdWords conversion code hasn't been installed. Why do I need AdWords conversion code to run if:
- The user clicks a link and visits
- GA sends the page view, tracking the user, and knowing that they were referred to this page from the ad click.
- The user buys something. The conversion is triggered. This is reflected in GA.
If this was all setup and married together, why do I need to add additional conversion tracking code?