My client recently bought a vanity domain name and wants to redirect all the traffic that hits this url to their existing website that has a page with a very similar name.

They bought nameofpage.com and want all the traffic to go toclientWebsite.com/name-of-page

I was thinking of adding a 301 to nameOfPage.com. Would this be ideal or would a 302?

My question is how will this impact on the existing ranking of the page and what would be the best approach to do this?

  • You would use a 301 redirect. However, what does your client expect from this?? The domain name by itself will not do anything at all.
    – closetnoc
    Mar 11, 2016 at 3:27
  • @closetnoc I believe its for a campaign they will be running. the current page is nested e.g. path/to/page/ so they wanted an easy to access link to include in their campaign to make it easier for users
    – Pindo
    Mar 11, 2016 at 3:34
  • 2
    OK. I get it now. The 301 redirect will work just fine. The domain name will not help SEO, but should not hurt it either. Just make sure there is a canonical tag on the target page to indicate that it is the original so there is no confusion. You should be fine.
    – closetnoc
    Mar 11, 2016 at 3:46
  • @closetnoc so the canonical link would be clientWebsite.com/path/to/page? if you could create that as an answer I can mark it correctly :)
    – Pindo
    Mar 11, 2016 at 4:05
  • 1
    Cheers mate!! Good luck with the project!
    – closetnoc
    Mar 11, 2016 at 5:49

1 Answer 1


In your case, a 301 redirect is appropriate. The 302 is temporary and does not yield the same results. A 301 is more traditional and correct.

Adding another domain name normally will not yield any benefit, however, from a marketing standpoint, using it in a marketing campaign makes sense. While as an IT professional, I cannot stand adding another domain name, the marketer in me says YES! Total win!

The only thing I would do from a cautionary standpoint would be to create a canonical link on example.com/path/to/page that points to itself. While there is generally no danger in your scenario, when a page can be found via multiple URLs, it is always wise to chose one as the original and use a canonical tag. In this case, you do not have a choice as to which URL to use.

Here is Google's page on that. There is an example under the heading: Indicate the preferred URL with the rel="canonical" link element


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