I'm having problems to get stats about returning visitors from campaign.
Example: I have placed the following link with
http://example.com/page?utm_medium=camp1 on some website. I want to know how many users that clicked on that link came back on their own (direct source).
For example, when user clicked that link came back again after 1 hour by directly typing the domain in browser address.
What I'm doing is the following:
- Filter the medium by: Exactly matching
- Selecting segment: Returning users
But I'm not sure if the segment (returning visitors) is also filtered by medium.
So my question is: Are returning visitors users who came back to my site again by clicking the link or it's the other way around?