I am using Google Analytics and also Google Adwords. How can I adjust the graphics view to show traffic from all channels except paid search?

I can view each of them alone and sum up the results with calculator, but that is not ideal.

1 Answer 1


Create a segment to show the data you want. For example, New Segment > Traffic Sources > Medium > [whatever channels you want]

Or, as pointed out in comments, Advanced Segment > Conditions > Source / Medium 'does not contain' google / cpc.

  • Thanks for help. Why did Google made it so hard to find? Or something wrong with me? Could not find for two years until ask on Stack...
    – naneri
    Mar 2, 2016 at 16:43
  • 1
    A far more efficient way to remove PPC data would be to create an Advanced Segment > Conditions > Source / Medium ' does not contain' google / cpc. That will show all data except traffic from Adwords. Mar 2, 2016 at 16:44
  • @Daveth3Cat That does sound better.
    – GDVS
    Mar 2, 2016 at 17:22
  • Sorry my comment sounded fairly rude - not my intention! Mar 2, 2016 at 17:25
  • 1
    @Daveth3Cat Not at all, appreciate the comment. Added your (better) approach to my answer since it was already accepted.
    – GDVS
    Mar 2, 2016 at 19:03

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