There are about 5-10 most basic pages that some would say it's a best practice to include them in many sites. These are, for example:
Have you ever came across any recommendation from the major search engines, or alternatively, any recommendation from any SEOer to build the aliases (permalinks) of these pages in a certain way? For example, build the alias as "About" instead of "About us" and vice versa, or build it as "Contact" instead of "Contact us" respectively?
My personal reason says - "The shortest within context is generally the better", though I would like to know what are your stances and experience on this.