We are trying to best optimize a campaign on AdWords. We implemented the dynamic substitution on the final URL so we could pass KW data through on clic:
But doing so, we just send as data the paid KW that triggered the ad, while we actually would like to pass as a data on our string the actual query a user made on google, so, to be clear the values after the
We bid for the KW "free" > the user searches for "free apples" > the data the destination URL will have to print should be:
www.example.com/?keyword=Value in which value equals
We tried to bypass the problem by making a direct API request to analytics (linked to Wm tools and AdWords) to get the query string in real time, but I guess we miss some values on how to achieve that.
Also we tried to analyze the referral URL but the
q= parameter is empty.