How do you correctly display the url property value of your website's landing page?

Do I need to specify the full name like "www.example.com" or is "/" sufficient?

I currently have it like this:

<script type="application/ld+json">
          "@context": "http://schema.org",
          "@graph": [{
               "@type": "Organization",
               "name": "My Website Name",
               "sameAs": [
               "url": "/"
          }, {
               "@type": "WebSite",
               "name": "My Website Name",
               "url": "/"
          }, {
               "@type": "WebPage",
               "name": "My Website Name",
               "url": "/"

1 Answer 1


Don't use relative URLs! The bot is extended enough to guess the absolute URL from your other declarations , like base, canonical etc. But relative URLs are the cause of calculation overhead and, finally, is an obstacle for good and fast crawling and and correct information mapping.


Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.